i make
things that
get a reaction
I’ve let a cow direct a commercial. Made posters destroy themselves.
Got everyone angry for charity. And introduced The Expendables to the Inbetweeners.
I’ve made the #1 ranked Christmas ad in the US (not a John Lewis). I’ve also made a John Lewis.
I don’t think I’ve made my best work yet.
About me
I love big ideas. I love storytelling. But most of all, I love making work that gets a reaction. Otherwise, what’s the point in saying anything? Luckily, getting a reaction gets results- for the agency and for the client. My work has been awarded across multiple categories and resulted in record sales for multiple brands. So everyone wins, which is nice.
I’m currently a Lead Creative at VML London. Before this, I spent 8 years at Adam&EveDDB, as well as several years at W&K London & VCCP.