BITTER TRUTHS

How do you tell parents that Duracell coat their batteries in the world’s bitterest substance to stop kids swallowing them? With a campaign that’s just as bitter.

By David Litchfield, author and illustrator of The Bear and The Piano

By David Litchfield, author and illustrator of The Bear and The Piano

By Jon Warner, VML designer & legend

By Maxine Vee, Official Disney artist

By Arcade Studios, kid’s TV animators, and Jon Warner