lives unravelling

1 in 3 working families in the UK are just one missed payment from losing their home.‍ ‍

Unfortunately, after a year of work, Shelter informed us that legally we probably couldn’t say that. So the campaign was cancelled . . but not before we managed to make one of the several special builds.

A regular looking HSBC advert outside King’s Cross station was actually made from thousands of 5mm threads that had been woven together. Over the course of 12 hours, the whole billboard unravelled itself to reveal our message about HSBC working with Shelter to help people at risk of losing their home.