THE MAN ON THE MOON

Every year, over half a million pensioners spend Christmas alone. We wanted to use the fame of the John Lewis Christmas campaign to help. 

In a brand first, we partnered with a charity - AGE UK - and raised over £1million to help fight loneliness at Christmas.

The public felt the love, and this campaign also resulted in John Lewis’s best ever Christmas sales. 

We also taught kids about space with an interactive book and moon-activated content. By pointing their phone camera at the moon, they unlocked a new educational video every day.

In another first, we donated our main character to AGE UK. This separate film aired two weeks after the launch of the main campaign.

There were also a few spoofs. . .